Hyunha (Hannah) Cho      Info, Contact, Index
is a graphic designer based in New York and Seoul, currently at Ogilvy New York, exploring visual systems, interaction, and emotional experiences.


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Extraordinary Ordinary

2025 Book Design
Prof : Peter Alberg
Extraordinary Ordinary is a photobook that explores the subtle tension between the familiar and the unfamiliar, using the works of Jo Ann Callis and Laurie Simmons.

Both artists construct images that appear ordinary at first glance—domestic interiors, staged environments, quiet objects—yet hold a sense of dissonance.
Something feels slightly off, as if the moment has been arranged, repeated, or remembered differently.

This book reinterprets their photographs as a continuous spatial experience.
Through sequencing, material, and rhythm, the images form a psychological landscape where everyday scenes become quietly surreal.

Divided into three sections—Inside Room, Outside Room, and Corridor—the book moves between intimacy and distance, warmth and artificiality.
Rather than presenting a fixed narrative, it invites the viewer to drift through shifting states of perception.

In this space, the ordinary is no longer stable.
It becomes something rehearsed, suspended, and strangely heightened.












© 2026 Hyunha Cho